SEO Insights From the Graphite team

The 5% that’s important is 100% of the focus

Perspectives

The Pareto principle states that 80% of outcomes come from 20% of causes. In SEO, it's more pronounced where 5% of work yields 95% of results.

Perspectives

SEO can feel mysterious, but it's actually systematic. A good strategy requires rigorous analysis, continuous testing, and the reproduction of results.